Responsibilities
Director of Executive Education, UK & Ireland
Education
DPhil (Ulster University)
Keywords
markets; institutional change; net zero transitions; marketing; innovation; technology; geothermal energy sector
All Academic Staff Profiles
Mark Palmer
ProfessorInternational Business, Entrepreneurship, and Marketing (IBEM)
Mark’s research is on the workings of institutions at the intersections of industrial markets, technologies in use, policy and organisational strategies. Mark is presently researching early stage environments in market or technology breakthroughs for net zero pathway transitions. He teaches strategic marketing and entrepreneurship to postgraduates.
Contact Information
Room: Riddel Hall 02.039Áù¾ÅÉ«Ìà Business School
185 Stranmillis Road
Belfast
BT9 5EE